Monday, June 02, 2014

Emaar to launch second phase of iconic BLVD Crescent Downtown Dubai

Leading real estate developer Emaar Properties has announced the launch of second phase of its new iconic BLVD Crescent in Downtown Dubai.

Featuring 38 storey and 20 storey towers on a podium in the Mohammed bin Rashid Boulevard podium, the carefully landscaped podium level of the development features interlinked waterways and pools of varying depths, lounge decks that offer intimate outdoor seating areas and zones, infinity pool that leads to the dynamic edge below.

With Downtown Dubai already being one of the most sought-after addresses in the world, the new vibrant destination is the place where they can work, live, play and shop. The second phase of BLVD Crescent makes a strong addition to this thriving community, said Ahmed Al Matrooshi, the Managing Director of Emaar.

The Chief Commercial Officer at Emaar, Arif Amiri said that BLVD Crescent Tower II follows the successful launch of its first tower in Dubai, Abu Dhabi, Almaty and Shanghai early this year, which once again reflects the growing real estate sector in the city.

The Crescent Tower II will be simultaneously launched in three cities – Dubai, Kuwait City and Abu Dhabi. Online registrations would begin on 4th June at www.emaar.com. Sales will be held from 9am on 7th June at Emaar Pavilion at Mohammed bin Rashid Boulevard in Dubai, the Emaar Sales Centre in Abu Dhabi’s Al Nahda Tower, The Regency in Kuwait City, Al Tawoon Street’s Al Bida’a, and Salmiyaat.

Long-term investors and end-users are being offered the opportunity to register for Emaar Preferred Access Programme. The investors who make at least 30 percent down payment of the total value of property and maintain ownership until handover is completed, will be offered preferred access and opportunity to own homes, subject to conditions, through this new customer-oriented initiative. Interested investors and end-users can skip the line and register for the programme even on the day of launch.

For more details on the second phase of BLVD Crescent, contact +97 14 3661688

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