Monday, February 25, 2013

Emaar launches its second branded tower in Downtown Dubai


Emaar Properties has announced the launch of its second The Address branded tower in Downtown Dubai this year.

Designed by Skidmore, Owings and Merrill, the architects of Burj Khalifa, the Address Residence Sky View is a 50-storey hotel, residence and serviced apartment twin-tower complex, located atop a grand podium.
The 230m tall tower will have 532 serviced apartments fully furnished with floor-to-ceiling windows that will be linked directly to the Dubai Metro and the Dubai Mall via a new air-conditioned travelator.

The Sky View will serve as a business hotel with about 180 rooms.  A unique ‘Sky Bridge’ with a signature restaurant, ballroom, infinity pool and amenity deck that offers 360-degree visas of Downtown Dubai will span the tower complex, and will render panoramic views of the Gulf.

Emaar will hold the launch of the new tower simultaneously in Dubai and Riyadh, a move that aims to attract more Saudi investors. This new launch comes following the launch of Emaar’s The Address Residence Fountain Views I & II towers that were successfully launched last month.

The developer last year announced its plans to expand the Dubai Mall and will launch new residential projects.

The Chairman of Emaar Properties, Mohamed Alabbar, said that the project builds on the growth of the real estate market and tourism sectors of Dubai, offering investors a prime choice of home in the most prestigious square kilometre on earth.

The Address Residence Sky View will grow to be the referral point for all future projects from design and architecture to host of services, while also focusing on creating prime real estate assets in Dubai, thereby contributing to the city economy, he said.

Potential buyers can pre-register at the company website www.emaar.com, as the sale goes by first registered, first served basis on 2nd March. Emaar's Fountain Views project units were sold for Dh.2500 per square foot on average, and it is likely to be completed in 2016.

In September 2012, the developer had launched the 72-storey The Address The BLVD hotel and serviced apartment tower, which is due for completion in 2015.

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