Tuesday, November 16, 2010

Region's first Rolex Tower launched in Dubai's Financial District

The first-of-its-kind in the Middle East, and the only branded Rolex Tower in the world, has been launched in Dubai's Financial District by Seddiqi & Sons Investment, the real estate arm of Ahmed Seddiqi & Sons, leading UAE retailer.

Located at the heart of Dubai's financial district, the tower is the result of 50-year partnership between Ahmed Seddiqi & Sons and Rolex.

Designed by Skidmore, Owings and Merril, the architects behind the Burj Khalifa and London's Canary Wharf, the glass-fronted structure offers 25 storeys comprising double and triple bedroom apartments, two luxurious penthouses, 31 levels of quality commercial space, and a ground floor for retail units. The design and finish of the tower, makes it one of the iconic buildings in Dubai’s business district.

This is also Rolex's maiden endorsement in Middle East property sector, and the launch of the Rolex Tower reflects the quality and service that are the most vital considerations of Rolex brand, irrespective of whether buying a watch, finding a home, or building a business, said Ahmed Seddiqi & Sons, Vice Chairman, Abdul Hamied Seddiqi.

Middle East is the key growth destination for Rolex brand. The Rolex Tower is the first of its kind in the region, reflecting shared commitment to lifestyle encompassing precision, elegance and reliability, said Bruno Meier, the Managing Director of Rolex.

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