Wednesday, August 20, 2008

Mushrif Heights - Emaar's eco-friendly integrated community, unveiled

Emaar Properties has launched the eco-friendly 'Mushrif Heights', an integrated community emphasizing on sustainable development features. The project, worth Dh.12bn, is the latest addition to rich property portfolio of Emaar in Dubai, which includes several prestigious projects such as the Arabian Ranches, Downtown Burj Dubai, Warsan Estate and Dubai Marina.

The first phase of the project, which is the sale of Sidra town homes, will begin on 23rd August 2008.

Located near Al Awir, in close proximity to Mushrif Park, the Mushrif Heights has been designed on the premises of 'Living in Harmony' with nature. The location is ideal, as it permits easy access to Dubai’s business hubs, while also enjoying the serene atmosphere of quieter surroundings. Mushrif Heights enjoy easy road access from Emirates Road, Al Khail Road, and is just 15 minutes away from the Dubai International Airport.

Spreading across 44mn square feet, Mushrif Heights, will be built around green hills, and will be an integrated community comprising townhomes, villas and apartments that offer eco-friendly conscious features, forming a community that is in harmony with nature. Apart from the walkways, parks and landscaped gardens, the Mushrif Heights will include a range of amenities, such as town centers, schools, retail outlets, mosque and other leisure and recreational amenities.

A hill sanctuary offering spectacular views of pristine surroundings will be the central feature of the community, which would make it an ideal getaway from the regular hustle, bustle of the city life.

The Managing Director-UAE, Emaar Properties, Ahmad Al Matrooshi, said that being away from that hustle-bustle of the city, the Mushrif Heights will begin a new development dynamic for Dubai, while also energizing the Mushrif locality.

"All aspects of the project are in sync with overall development culture of forming integrated communities that caters to the lifestyle requirements of residents," he added.

The master-planning of Mushrif Heights is in progress, and this envisages the development of villa and townhome communities and low-rise towers with homes featuring Moorish-style architectural elements. Believed to be a 'sanctuary within a sanctuary', the master-plan focuses on retaining its natural surroundings, thereby offering residents an opportunity to participate towards preservation of natural flora and fauna.

The Sidra Townhomes within Mushrif Heights draws inspiration from Arabic heritage, laying emphasis on bright, spacious and welcoming living spaces. Complete with modern luxury finishes and fitting, the homes have spacious balconies that open to nature.

The homes vary from 2,325 to 3642 square feet of space, and includes single, double, triple and four bedrooms. Sidra Townhomes also include a garden of choice, courtyard and roof-decks.

Prospective purchasers and investors seeking to purchase Mushrif Heights can register online at www.emaar.com, from 10am on 20th August 2008. The sales for registered customers will take place on 23rd August 2008 between 9am to 6pm at the Asmaran Sales Center, Al Qudra, Dubai, and at the Abu Dhabi Sales Center of Emaar.

Emaar Properties is a pioneer in developing master-planned communities in Dubai, and has expanded to 36 markets globally. Mushrif Heights is a further reiteration of the company's commitment to Dubai, the largest contributor to Emaar's revenues.

1 comment:

Lbug said...

It's about time something in Dubai was eco-friendly!