Deyaar, the fastest growing realty company in the region, has unveiled its new corporate identity, which indicates the company's strategic shift from single-tower projects to larger communities, located in master-planned developments.

The unveiling of this new corporate identity is to meet the company's vision of seeking to enhance its status as a leading complete one-stop real estate solutions provider based in Dubai. This new corporate identity also indicates the eagerness of the company to develop signature communities.

The Chairman of Deyaar, HE Nasser Bin Hassan Al-Shaikh, expressing his excitement over revealing the new corporate identity, said that this signifies the beginning of the next growth phase for Deyaar.

"The future will see Deyaar entering new markets and carrying on with further expansions marking our presence in master-planned developments to encompass broader range of real estate offerings" he added.

Deyaar has so far launched six projects during the first half of this year in Dubai. The firm has reported a net profit of 266 percent during the first half of 2008, touching Dh.448.9 million, as against Dh.122.8mn during the same period last year. Net profit for the second quarter of this year has been recorded as Dh.246.9mn, an increase of 184 percent from Dh.87mn during second quarter of 2007.

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