Saturday, May 17, 2008

Emaar Bawadi unveils key components of first mixed-use project Asmaran

Asmaran Emaar
Emaar Bawadi, the Emaar Properties and Bawadi (a member of Tatweer Group) joint-venture, has announced the key components of its first mixed-use project, Asmaran.

The project, which spans over 70 million square feet, will be a part of Bawadi, and will be located within Dubailand, adjacent to best landmarks in Dubai, and will be easily accessible to the Dubai Byepass and Emirates Road. Asmaran is also ideally located adjacent to the largest hotel in the world with 6500 rooms, apart from the largest convention center in the world, which is also located within Bawadi. The residents can also enjoy the easy access of airports and the highway.

This unique location of Asmaran is likely to make it a spectacular mixed-use destination, and the close proximity of Asmaran to Emaar's signature project, Arabian Ranches, makes it a major attraction for potential customers seeking homes or business investments.

The project will be completed in phases, and on completion, Asmaran is likely to house more than 55,000 people, apart from setting aside 4 million Sq. Ft. of commercial space, 3.2 million Sq. Ft of retailing space, and a family-based theme park with vast array of attractions, all integrated within a lush green landscape.

As for the hospitality aspect, Asmaran comprises more than 5300 serviced apartments, nine world class hotels with more than 5150 rooms.

The residential community will cover 19000 residences, mainly comprising villas and townhouses amidst gardens.

Al facilities within the project will be linked by internal roads and walkways that lead to central community center. The project will also have ample parking facilities that enhance the convenience of visitors and residents.

Asmaran will, no-doubt, benefit from the vast experience of both Emaar and Tatweer, both being, the leading developers of world-class projects in Dubai, said Issam Galadari, the Managing Director of Emaar Bawadi.

"Asmaran emphasizes Emaar Bawadi's commitment to develop world-class projects, which is the main objective of the company. Work is underway on the masterplan, while other details of the project too, are being considered on a fast track basis to deliver our promises," he added.

The CEO of Bawadi, Arif Mubarak, says "Bawadi is considered to be the longest hospitality, shopping and entertainment boulevard in the world. Now, Asmaran will add to the vast range of mixed-use offerings, focusing on integrating leisure, residences, hospitality and commercial space. It is likely to further boost the tourism and property sectors in Dubai."

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