Wednesday, September 05, 2007

Nakheel-Johara sales launch for Al Furjan development 'successful'

Al Furjan developments from NakheelNakheel, together with the female banking division of Dubai Islamic Bank, Johara, had launched a sales initiative for its latest Al Furjan development which proved to be an overwhelming success.

The two companies together, launched a "women only" sales campaign for Al Furjan, the villa community for families. This was done by organizing private sales events for female investors. The full public launch is scheduled for 5th September.

The Al Furjan development was well received by the female customers of Johara, and within five days of its launch, more than hundred units have been sold out, said a statement.

The development comprises 4000 homes, based on the "new urbanism" principles, and has been specifically designed keeping families in mind.

Al Furjan luxury villasThe Al Furjan Director, Mohammed Rashed Bin Dhabeah said "At Nakheel, we believe in the role of women as an important decision-maker in matters such as investing in a family home, which is why, we partnered with Johara for presenting this opportunity to female investors. The success of the launch, by itself, is an endorsement of the product. "

The Product Manager in Johara, Rana Al Hindwani, commented "Women in UAE are savvy investors and can identify the value of sound investment. The Al Furjan launch success indicates that women play a major role in the national economy, and that Al Furjan is a quality community in Dubai and a good investment opportunity."

The Al Furjan development will comprise of 4000 distinctive homes in four communities with well-designed public spaces, and landscapes which celebrate local history and at the same embrace modern building practice. Residents will also get to enjoy a wide range of amenities ranging from supermarkets to coffee shops and restaurants and open spaces to gym facilities, all within a walking distance.

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