Tuesday, August 21, 2007

Armani Hotels to be launched in Burj Dubai

Armani Hotels Dubai
The Armani Hotels and Resorts and Armani Residences, are a joint venture between Giorgio Armani, an Italian fashion designer and Emaar Properties. It is scheduled to launch its first property in Burj Dubai during 2009.

During the time of entering into the venture in 2005, Emaar had agreed for an investment of $1billion for development of ten Armani luxury hotels and resorts in major global cities. Under the terms of the agreement, Giorgio Armani S.p.A. is awarding a long term license to Emaar Hotel & Resorts LLC for the operation of a collection of luxury hotels and resorts, whereby Emaar will be fully responsible for real estate, construction, management and operations, with Giorgio Armani overseeing all aspects of content, design and style, including interiors and amenities, incorporating the various Armani fashion, beauty collections and furnishings.

The next Armani hotel has been planned in Milan, which will be followed by Marrakesh and New York.

Mohammad Al Abbar, the Emaar Chairman, said The Emaar Hotels and Resorts are in the process of undertaking several prestigious developments across the region to take advantage of the booming tourism sector.

The company has announced that Dardenne, who is currently the CEO of Emaar Hospitality Group, will guide the development of luxury projects in major cities and other emerging markets.

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