Thursday, April 26, 2007

Rotana hotels to expand 100% in three years

The Abu-Dhabi based regional hotel operator, Rotana Hotels and Resorts, says that it is likely to begin operating 28 new hotels, and with that the total number of its properties will grow to 53 by the year 2010.

According to analysts, this expansion would place Rotana in the list of leading global hotel chains, reflecting the potential of such local hotel management firms.

Rotana is expecting a 36 percent boost in sales and revenue of Dh.1.35billion during the current year (as against Dh.992 last year). The Executive Vice President and Chief Financial Officer of Rotana, Nael Hashweh, mentioned that the occupancy rate of Rotana is expected to reach 90 percent in Abu Dhabi and Dubai by the end of this year (as against the usual 88 percent in Abu Dhabi and 84 percent in Dubai).

Currently, Rotana manages 25 properties in the region, and has already signed about eleven management contracts in UAE, Qatar, Oman and Jordan. It also has seventeen properties under development in the region. Rotana plans to have a minimum of one property in each major Arab City.

Rotana officials has announced that they plan to include additional 1500 hotel rooms in Dubai and 750 rooms in Abu Dhabi during the current year. Rotana’s new expansion plans include the 300 rooms Hotel Centro at the Sharjah Airport, Mina Al Arab Rotana Resort and The Cove Rotana Resort and Spa at Ras Al Khaimah, Hili Rotana Suites at Al Ain and Saadiyat Rotana Resort at Abu Dhabi.

In addition to this, the Dh.8billion development which was recently launched at the Capital Center will have a four-star hotel with three hundred rooms, a suite property with 200 rooms and 300 rooms Centro by Rotana. Rotana is also expected to operate its second property in Qatar, and a four-star hotel at Doha by 2009. Another 300-room centro expected to come up in Sohar, will make way for Rotana’s entry to Oman. It is also expected to have a second hotel at Jordan with 400 suites which is likely to be inaugurated by the year 2009.

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