Thursday, November 23, 2006

Abyaar appoints Pulse Holdings

Kuwait's Abyaar Real Estate Development has appointed Pulse Holdings to drive develop all commercial, hospitality and retail outlets.

Pulse will activate Abyaar's Dubai Marina apartment towers which will be followed by a further major development to be launched at this year's Cityscape. Pulse was chosen for its proven retailing expertise at the luxury end of the market.

With previous experience of placing prestigious brands in the most successful mixed-use projects in Dubai, including Emirates Towers and Souk Madinat Jumeirah, Pulse understands the needs and expectations of consumers, developers and retailers.

Pulse revealed that the Abyaar contract involved maintaining the company's key differentiators through profiling the retail mix to meet stakeholders' exacting demands.

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