Thursday, October 19, 2006

Motor City from Union Properties

Motor City is the ultimate destination development. Destination developments offer a combination of entertainment, dining and retail within a pedestrian-orientated, multi-use environment. Destination developments appeal to the sophisticated consumers who, sated with goods and services, seek memorable experiences and sensations to enrich their lives. What distinguishes destination developments are careful attention to independent, but complimentary amenities that draw different kinds of visitors at different times and the unconventional use of materials, scale and composition to evoke feelings of excitement, energy and creativity.
Masterplan Even within Motor City, conceived as a cluster for the automotive and racing industry, the Green Community and Uptown residential areas have been woven into the masterplan.

This will complement the business park, hotels, showrooms and automalls that form such key elements of the masterplan. The multi-billion dirham venture is to be one of the premier tourist attractions once completed. “In terms of what they offer, Green Community and Uptown are well differentiated. The units are large varying from 2,500 square feet to 4,000,” says Azzam. “We realise there is a ready market for such four-star developments in select overseas markets. “In Dubai, the company has achieved definite success in doing expansive community-themed developments — in fact we pioneered and mastered it here.

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